Mockshop Software

Polytropon Automation Systems - Multiplatform Software Solutions for Fashion. Mockshop is a set of virtual reality and visual reporting tools that helps you to. Mockshop’s simple 4 step process automates planogram production. Producing planograms with manual tools is a time consuming business, time that most visual merchandising teams simply. 3D Visual Merchandising. Retail Communication. Partner Solutions. All-in-One Photo Machine. Trusted by hundreds of companies including. Learn how our Visual Retailing solutions can help you efficiently Designed for buyers and sales teams alike. Ptex Solutions’ leading-edge technology solutions cover mind to market processes for the apparel, fashion, footwear and retail industries. Specifically, the company specialises in implementing PLM, Planning, 3D design, Visual Merchandising and Critical Path solutions. The company also offers mobile apps for PLM and develops customized. What is Mockshop?. Visual merchandising software. A virtual reality tool that lets clients – build interactive 3D stores of any size – design perfect shopfloor layouts by simply dragging and dropping virtual fixtures, garments and graphics – communicate final shopfloor layouts using planograms.

Abstract

Purpose

The purpose of this paper is to discover user-generated visual merchandising (VM) directives that could guide VM in physical stores as well as shed light on future development of customizable virtual stores for online retailing.

Design/methodology/approach

Applying a facet theory approach, our research involved consumers (n=145) in co-designing VM directives in a 3D virtual store in collaboration with target corporation. In total, 67 virtual shops in three product categories, i.e., women’s ready-to-wear, boy’s Cherokee, and men’s swim wear, were content analysed, along with written reports.

Findings

The research findings focused on the three facets of VM: merchandising presentation (fixturing, product density, manner of presentation, and product adjacency), in-store environment (layout and interior), and in-store promotion (signage). The research revealed the elements that these facets contain and the relationships between the elements. The findings suggest that retailers should design an ecological instead of a merely utilitarian environment; clear section identity helps shoppers find a sense of ownership and boundaries; and stores should also present a lifestyle solution instead of a merchandise selection.

Originality/value

The research contributes both original creations of VM directives and a methodical framework that moves the subject of VM from the physical to the virtual environment and shifts the traditional in-house function of VM to an open innovation in which consumers participate.

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Keywords

Acknowledgements

This research is funded by the Minnesota Agricultural Experiment Station. Plates 1-3 were created using Mockshop software (© Visual Retailing BV).

Citation

Wu, J., Kim, A. and Koo, J. (2015), 'Co-design visual merchandising in 3D virtual stores: a facet theory approach', International Journal of Retail & Distribution Management, Vol. 43 No. 6, pp. 538-560. https://doi.org/10.1108/IJRDM-03-2014-0030

Publisher

Emerald Group Publishing Limited

Polytropon is a dynamic software company that specializes exclusively in solutions for the fashion and sewn-goods industries.

We develop and implement software systems that enable our clients to create, access, and evaluate important ideas and information in order to maximize communication, innovation, and inspiration through all phases of the product cycle.

Product Lifecycle Management (PLM)
Image oriented, workflow driven, process sensitive software to manage every aspect of the product lifecycle from concept to production

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